Whoever he was he probably died in a mouthgasm that caused an instant sugar coma which was made much worse by the allergic shock of all those bee stings. It was probably the smile on his face and the drool still running from his quivering lips that made the next guy take a little more care to get that golden sticky goodness.
More likely it was someone who saw honey dripping from a hive in a tree that had broken and, remembering that certain tree saps are kind of tasty (think maple) went and sampled it. And the rest is om nom nom history.