It looks like April 26 is the day Ford rolls out what could be the ultimate game changing EV. The F-150 is the quintessential American car. It is the best-selling vehicle in the country, a record it has held for several years now. It's the king of all cars in rural areas, the countryside, and overall in the heart of America. The question is whether consumers will fall as in love with the electric version as they do with the gas version. The rollout has been more akin to the launches of blockbuster films. To take things a step further, Farley accompanied his post with an image of a car, presumably the F-150 Lightning, rolling with headlights on and back overhead at a lightning bolt. Ford's rivals are no doubt hoping to gauge the penetration of electric vehicles by the success of the F-150 Lightning. Without saying so, Ford is banking its strategy of producing 2 million electric vehicles per year by 2026 on the acceptance of the F-150 Lightning. All reservations are not often converted into firm orders. But they allow to measure the interest for a product. And in the case of the F-150 Lightning, the interest is enormous. "No, the reservation system is now closed," the company said. To avoid a black market with the first customers who would resell their F-150 Lightning at excessive prices, Ford offered dealers a clause in their contract. Dubbed a no-sale provision, the clause would also be binding on customers.
Every FoMoCo product that I've ever owned has some kind of bizarre electrical issue. Forgive me if I don't think that this is something people should buy.
That's like saying because McDonald's sells more burgers than anyone else they must have the best you can buy. You dig into the data on vehicle life and you discover that Ford, GM, and Dodge are all within a couple of percentage points of one another when it comes to pick-ups.
Yeah I think the real point is that pickups are a massive market. Tesla wanted to be the first to tap it, but it looks like the old line companies are going to beat Musk to it. I wonder what the hold up with the Cybertruck is? The way thongs are going Tesla could end up being a niche player in the truck market instead of a major player.
