My wife & I saw it advertised on TV and as luck (bad luck!) would have it I saw it in the store late last night. Coincidentally I was just talking about nobody ever quite nailing the blueberry flavor in a soda. Cherry, orange & strawberry are common of course, but never blueberry. And sure enough, nobody has mastered it yet. Blueberry acai diet coke is horrible. It has not even a smidgeon of blueberry flavor. Two thumbs down on this train wreck of a beverage!