Sorry to be contrary, but Roku isn't an online service. It's a set-top box. The services streamed via Roku could be streamed by any internet enabled device with the smarts to do it. So the question is: which set-top box or smart TV do you get? A specific high-end TV costing $700 plus, or a box costing $70*? Then, which set top box? What makes Roku unique is it's an open platform. Anyone can develop a channel for it. What makes it compelling is you can get a $50 Roku that will drive your SD TVs left over from the last century with the same channel lineup as on your big screen HD TV's Roku. *edit: I see from tuckerfan's link Roku is licensing their software to certain TV makers. That's fine, but I'd still rather have a separate box that can be replaced/upgraded. edit edit: I see from a link from tuckerfan's link Roku has a google play channel now. Didn't know that. more.