If anyone is curious as to what the package actually says, the large text in the middle reads, "Electric ANMA..." I'm not familiar with the last 2 characters. The text in the lower left corner indicates that these are "Black Pepper and Salt" flavored. As for what the guys on the front of the package are doing, how it relates to salt and pepper flavored Doritos, and why they're doing it... I have no idea.
... *tilts head to the left* It could be along the lines of those bicyclers, sports images, etc., that some packaging have on them.
Ah yes...those two guys obviously represent the ancient Japanese sport of nut crunching... It's a very meditative sport.
"While never enjoying mainstream success, Kurusha Mywada aka "The Human Shovel" did have a cult following among Doritos execs in Japan. He symbolized the joy employees undoubtedly feel when helping management. "Sure digging holes with your head may not be the greatest of super powers but hey, it's better than being Aquaman."