I'm sitting here typing viewgraphs for the company's strategy planning meeting. I type the phrase "Increase international penetration." And all I can think of suddenly is Monica Bellucci.
Arial 24 or 28 for the title Arial whatever size fits the little boxes in the body. Fucking corporate format keeps defaulting to Trebuchet, even though the official corporate font is supposed to be Humanist 777 (which they prefer we not use, because meeting room projectors in other locations may not have it, hence the preference for Arial)! And of course PowerPoint 2008 defaults to Calibri, and the other divisions submit their charts in any on the four above fonts, which I have to homogenize. And you wonder why fonts are always on my mind?
The fact that any of this font/Powerpoint business should ever matter to a company is scary. Are these the kind of of pussy details that built our great nation? Sadder still, The Army has also jumped on this weenie train. I have had commanders that would fold every memo in half (even "in-house" memos seen by a handful of folks inside our company) just to ensure that the edge of the "signature block" lines up exactly - to within apparently NASA standards of perfection. I'm sure Tom Hanks (Saving Private Ryan) was pretty wrapped around the axle over this too, but those dramatic scenes were just too intense for even the most battle-hardened Powerpoint Ranger.
It's called "Corporate Identity." All the presentations for all our locations around the country have to look like they came out of the same retarded kindergarten art class. There's even a manual.
Guys, guys, guys... Branding is crucial. It doesn't matter a shit if Forbin's company makes the best DoD gizmos, only that they can convince the DoD that they make the best gizmos. Having a unified brand image makes people think you've got your shit together, have a plan, and are able to stick to it. It makes people think that Quality is Job 1.
No no, it's "Engineered for Life." Years ago it was "The best ideas are the ideas that help people," which one of my coworkers always rendered as "The best ideas are the ideas that are the best!"
Superior branding allows a firm to synergize mind share to fully leverage best business practices and capitalize on the value proposition.
Outside of logos and typefaces for actual product interfaces, font is not really paid attention to unless its out of place.
Not entirely true. Depends on the business, the organization. Where I work, fonts are specified in a style manual and woe be unto the presenter who abuses them.
Fuck 'em. I'd do each and every slide in Old English and dare them to consider the substance over style.
So long as you don't use comic sans, it's all good. Oh, and this thread fails HARD when the original post mentions Monica Bellucci without posting picture of her.
Our QA police will nail you for getting the wrong font every time. While I joke about it here, it's not even funny there anymore.
Yup. Humanist 777 was extensively considered as an eye-pleasing headline font. Classic Garamond (not Garamet) is our required body font for anything printed like a press release, advertisement, datasheet, etc. This came from, apparently, tons of research at the corporate level.
^Much of what goes on in big corporations does! Do you read Dilbert? Much of it is documentary-level accurate.
Oh shoot, why not.... We used to make fun of the corporate weenies by doing this: Every time a video would reference "paradigm shift" we'd all put our hands in the air and wave them back and forth. "It's all great fun until someone loses a job"
We had one VP who loved the word "transition." He'd find a way to use it in every announcement and presentation. His holiday message once even started "As we transition from one year to the next...: His most insulting use was when we had a big downsizing with 300 layoffs - his next newsletter said "as we transition to a right-sized workforce..." Downsizing = rightsizing for about 20 minutes before someone talked some sense into the schmuck.
